SilverSneakers web site and marketing marketing campaign identified for participating seniors in healthful functions
FRANKLIN, Tenn., June 9, 2022 /PRNewswire/ — Linkwell Health and fitness, the premier digital written content marketing and buyer encounter engineering corporation in healthcare, and SilverSneakers® by Tivity Health and fitness®, the nation’s primary local community physical fitness method for seniors, have gained two prestigious 2022 Health care Promotion Silver Awards in the integrated marketing and advertising marketing campaign and blog site website classes. The awards identify attempts manufactured through the pandemic to make certain that older grownups ongoing or restarted their conditioning routines.
“Our main focus is to engage our SilverSneakers members in nutritious behaviors and one particular of the approaches we do that is via persuasive content material,” mentioned Tivity Health President and CEO Richard Ashworth. “The pandemic produced a problem to retain more mature adults socially linked and transferring. SilverSneakers partnered with Linkwell Wellness to structure an omnichannel content material strategy to assist a hybrid physical fitness and nicely-becoming approach—in-person classes for some, and digital for other folks to inspire all our SilverSneakers customers to continue to be active.”
Jointly with SilverSneakers, Linkwell Health designed multiweek wellness problems that targeted on the actual physical and social requires of customers. The wellness challenges encouraged members to reboot their physical fitness regimen, return to the gymnasium safely and securely, and take part in stay-streamed lessons though also producing social connections to continue to keep customers healthful and pleased through a quite demanding and isolating time.
Even during a pandemic, the challenges campaign contributed to doubling digital conditioning class visits and expanding general gymnasium visits by 25% from 2020 to 2021. In addition, a continuous stream of dynamic, superior-top quality blog site material contributed 42% of all round traffic to SilverSneakers.com.
“SilverSneakers experienced a crucial organization will need in the course of the pandemic and Linkwell Health and fitness constructed a high-quality, engaging omnichannel digital marketing campaign that inspired older grownups to sustain their exercise behavior and keep socially linked throughout a time of intensive uncertainty,” explained Nathan Adams, President and CEO at Linkwell Wellness. “Our specialist-backed support journalism strategy to information delivers the SilverSneakers blog site to everyday living, drives engagement with significant calls to action, and encourages users to continue to keep coming back again to SilverSneakers.com.”
Now in its 39th yr, the Healthcare Promoting Awards is one particular of the premier, longest operating, and most broadly revered health care promotion awards competitions. The awards acknowledge excellence in health care marketing, marketing, and communications and are judged by a panel of health care marketing and advertising industry experts. Winning entries are awarded dependent on creativeness, high-quality, message effectiveness, shopper charm, graphic structure, and in general effect. This yr, a lot more than 4,400 entries competed for thing to consider.
SilverSneakers®, by Tivity Overall health, is the nation’s leading community health system for Medicare suitable People in america. The method was launched in 1992 and is offered to far more than 18 million Americans through a lot of Medicare Benefit strategies, Medicare Nutritional supplement carriers, and team retiree plans. For additional info, to check out eligibility or to enroll in the application or signal up for a SilverSneakers newsletter, go to silversneakers.com.
About Linkwell Well being
Linkwell Health and fitness is the premier buyer knowledge business serving health options and overall health services businesses. Its workforce of material strategists, overall health and wellness journalists, and social media experts—enabled by its Wholesome Residing Motor technology platform—helps healthcare makes to join with people and empower them to just take actionable regulate of their overall health. Linkwell makes transformative articles that speedily enables well being expert services businesses to have interaction shoppers in real-globe wellness conversations, though also accelerating brand recognition, acquisition, retention, and small business outcomes. For additional data, take a look at www.linkwellhealth.com.
Media Speak to: Debbie Jacobson, [email protected]
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Resource Tivity Wellness, Inc.