Social Media has been popularly used by almost everyone especially among generation Z. It is a part of their everyday routine to check on their social media walls for updates. Social media messaging apps have also been the main platform where everyone communicates. It has been widely used by almost all generations as well. Due to its wide range of audience, job advertising using social media has been common. Companies and employers have found this platform as an easy way to get people’s attention on their job ads.
Facebook, Twitter, Instagram, Linked In and many other platforms are open in posting job ads. These are actually social media platforms for individuals but as time passes people discover that ads are easily spread through these platforms. Some platforms even made features where people can flex their ads by paying a minimal amount. This feature has been beneficial to both users and founders of platforms. For instance, one of the top social media sites is LinkedIn. Let’s take a look on how LinkedIn works in job advertising.
How Job Boards Use LinkedIn
1. Creating a page
In every social media site, we have what we call a page. On this page, we can post our profile and some allow us to create more than one page. Just like on LinkedIn, you can create a personal page then create another page for your business. If you have an existing account, then you can directly make a business or company page. However, if your profile is new you have to wait for a few days before you can create one.
To make your company page valid, make sure you have at least 5 connections to other LinkedIn members and that your profile strength is “intermediate” or “all-star”.
2. Create a job post and advertise
After your company page is created you can now start creating your job post. There are two options in posting job ads, job slots and Pay-per-click (PPC).
3. Job Slots
A company can purchase LinkedIn job slots and use it for posting job ads. Once the job ads are posted it will be live for 30 days. When it expires you can then repost it on available job slots or you can take down other job ads and replace them with the job ads you want to post.
4. Pay-per-click (PPC)
As the term implies you have to pay for every click done on your job ads. You can set an average daily budget on how many people can click on your ads or you can also put in a maximum budget. Once that budget is used up your job posting will pause.
5. Sharing job ads on LinkedIn
You can share your job ads on your career page, anyone who has liked your page can see the post you made. For this feature, you can grow your audience by connecting to more LinkedIn users. Anyone interested can send you a message for the application. Your connections can also tag people they know who might be interested in the job you are offering.
Just like any other social media site, LinkedIn has also groups where you can join. Once you have joined these groups you can post your job ads here so more people can see them.
6. Job wrapping
This feature is offered to the users by LinkedIn who wish to have their jobs posted using a LinkedIn recruiter. LinkedIn will just pull your job ads from your company page then post them. This way, you can save more time, and they can be the ones managing your job slot efficiently.
LinkedIn is one of the top 21 social media sites used by people. Due to this, job posting will be ideal here, since most people using LinkedIn are either business owners, business-oriented or people who want to have a job. It is more used by professionals than just individuals who want to post most of their personal events. Therefore, the chances of getting potential applicants are higher, that’s the beauty of job advertising using social media. Maximize your social media pages by using them as your job advertising tool. You might be surprised with the engagements you’ll get from your connections or followers.