May 29, 2024


Steps to success

Does shared hosting have an impact on your search engine optimisation?

How Does Web Hosting Affect SEO & Which One is Best?

With the ever-evolving nature of the internet market, businesses are eager to ensure that their websites are displayed at the very top of the Google search results page. Modern world is all concerning search engine optimisation and if an internet site doesn’t rank on the main web page of Google, it’s far anticipated to now no longer obtain observed at all.

One of the most effective places to conceal your website or web page is on the second page of Google, as the proverb goes.

Websites that are clean and swift have a far better chance of obtaining higher Google search ratings. This is something that is most effective and feasible when an internet site is housed on a web website hosting server that is of the highest quality. It is fairly uncommon for people to inquire about whether or not the decision of an internet host has an effect on the search engine optimisation of a website, and the answer to this question is an unequivocal yes!

The following are some examples that illustrate how a poor web host may have an effect on the search engine optimisation of a website, as well as the reasons why it is extremely important to pick a shared hosting service that is reliable for your website.

1. Downtime of the Server

When it comes to an internet host, this is effectively the first glance at it. In the event that your website routinely experiences downtime on the internet server, this is by far the most significant indication that your web host is not reliable.

Not only does downtime have an effect on the general speed of a website, but it also has a negative influence on the search engine optimisation and search engine results pages of the website. Let’s put it through a realistic test.

There is a website that is now unavailable and is no longer being displayed by the search engine. When the search engine is presented with a query on the content of that website that is relevant to the query, what happens next? Because of the problem, the search engine will not be able to discover that website, which will result in a decrease in the website’s search engine optimisation. In addition to this, it will also cause the price of that website to skyrocket, which will have an instant impact on the authority of that website.

Therefore, in order to avoid downtime and to ensure that your website features an uptime rate of 99.9%, you need to make a decision regarding the web host that is most suitable for your website without any hesitation.

2. The time it takes for a page to load

The burden time of an internet site is the second item that should be checked if you are looking for an online host. In the event that a website is slow and takes a considerable amount of time to load, this is considered to be an absence on the part of the web host.

Whenever a website takes more than a few seconds to open, there is a significantly increased likelihood that traffic will replace the subsequent feasible choice. This is a fact that is commonly acknowledged and accepted. Because of this, the amount of time it takes for a website’s page to load is a very sensitive issue for the website’s reputation.

On top of that, a website that takes an inordinate amount of time to load may incur a high surge fee, which will instantly have an effect on its search engine rankings. A decrease in the conversion rate is the result of a decrease in the search engine optimisation of a website.

The appropriate web host is able to reduce the amount of time it takes for a website to load by utilising cutting-edge caching technology that is able to handle a significant amount of traffic. Keep in mind that the approach with a shorter load time has a higher number of page visits. 

3. Location of the data centre  

Data centres, which are the actual locations where website files are stored, are another aspect that might have an effect on the performance of a website. There are web hosting that provide a selection of data centres from which to pick. When it is presented with this choice, it will select the data centre location that is geographically closest to the host’s physical location.  

When data centres are located in remote locations, it might have a detrimental influence on staff productivity. A content delivery network (CDN) is one solution to this problem.

Final Thoughts

Hopefully, you have gained an understanding of whether or not shared hosting has an impact on search engine optimisation. In the event that you have any questions or concerns, please feel free to express them in the comments area underneath this paragraph.