September 26, 2023


Steps to success

Competitor Analysis before selling on Amazon

The Ultimate Amazon Competitor Analysis Framework For ESellers

Seller App offers a wide range of materials, some of which are free and others of which need a payment to use. By making use of these tools, you will be able to more rapidly realize the products that you have selected. The answer is really simple. You analyze the market that the product is currently competing in. The concept of researching one’s rivals in order to have a deeper insight into the industry as a whole is one that may be classified as philosophical.

Analysis of Competitors to Amazon’s FBA

To get started, go on over to and do a product search using the name of the item you want to sell. Following that, you will need to do a review-based analysis of the top 10 listings for that specific keyword. Consider for a moment that reading customer evaluations is one of the most effective methods to form an opinion about a product. The more the number of reviews that a product gets, the greater its popularity! Therefore, you should consider purchasing items that have less than 300 customer ratings and reviews.

This is due to the fact that accumulating favorable evaluations on Amazon requires a significant amount of time and money. Therefore, in an ideal situation, you want to compete with a listing that does not yet have more than one hundred ratings.

Once you have collected the 10 product listings that correspond to your keyword, the next step is to determine the Amazon Best Sellers Rank for each individual product. This information is readily available on the area of the listing page devoted to product specifics. In the event that you are unaware, the Amazon Best Sellers Rank provides an indication of how popular an item is inside a certain subcategory. When it comes to sales, having a lower rank indicates more popularity.

Now, all that is required of you is to make use of SellerApp’s Free Amazon Sales Estimator Tool in order to determine the average number of sales that each particular product is generating each day. Simply input the Amazon Sellers Rank into the tool, and you will be provided with an estimate of the number of daily sales it generates for that particular product.

You should be looking at a combined total of at least 80–90 sales every day, which equates to around 2,400–2,700 sales per month, if all 10 product listings are working together to create a total. That is, you should be aiming at a minimum of eight sales every day for the specific product, and you should also realize that this is a fairly reasonable quantity to shoot for. Anything lower than this number suggests that the sales are likely to be poor, which in turn says that there is not much of a demand for the goods.

Make sure that this monthly total sales number is distributed fairly equally across all of the goods as another factor you need to take into consideration in this situation. In other words, if you are aiming at a total of 2,500 sales every month, they need to be dispersed fairly among all of the listings rather than being centered on just one or two of the best listings. This is due to the fact that it makes it much simpler for you to produce more sales via all of the listings rather than competing with the top listings, which is something that is going to be pretty challenging in the beginning. This can be further viewed on