7 Types of Website Design That Can Grow Your Business
Knowing the best design for your website will allow you to deliver what your target audience needs. It has been reported that 94% of first impressions rely on web design, so here are the types of website design. Being acquainted with each will help you know more about the different website designs. You can then make a well-informed decision on which will work best for your brand and company.
What Are the Types of Website Design?
- Homepages
Your home page is the face of your brand. It basically introduces who you are and provides direction to the different areas of your website. It also plays as a conversion funnel because this is the first page that your visitors typically land on when they click your website address or URL where they find it to find out more about your business.
Make sure that you optimize these elements of the design of your homepage to attract visitors and to set the tone of your business’ image:
- Your brand’s color palette
- Brand logo
- Images
- Magazine Websites
The magazine industry has shifted to digital formats to reach more audiences and advertise its brand in a more convenient and crowd-pleasing way. This type of website is typically used as an informational website by universities and organizations to publish their work and research.
- E-Commerce Websites
The most popular type of website in the sales industry is the e-commerce website. It allows users to conveniently shop for and purchase products and services online. The best examples of this type of website design include Amazon and Best Buy. The top features of these websites are:
- Promotion and discount code tools
- Easy-to-use checkout
- Reporting tools
- Custom report features
- Articles section
- User-generated reviews
- High-resolution photos and videos
- Blogs
A blog website contains regularly updated content in the form of blogs and articles that usually include photos and videos. The main goal of this type of website design is to inform, entertain, and educate the target audience. Businesses and organizations use blog websites to provide value-added content for their users to read.
Blog websites that aim to increase engagement and conversions have CTAs and a newsletter sign-up area where users add their email addresses. When a user’s emails are grabbed, the company or organization can send regular emails that may eventually lead to a purchase.
- Portfolio Websites
If you want a website where talent is showcased, you should look for a portfolio website. This website design is favored by artists, writers, designers, filmmakers, videographers, and other creative professionals. The unique features of this type of website design include:
- Information about the artist
- High-quality images and videos
- Detailed services
- Logo with tagline
- Landing Pages
This type of website design allows you to follow up on any promises that you have made on your content that your users found on your social media page, their email, or elsewhere. Landing pages specifically aim to make visitors take a specific course of action. Hence, the design should be focused on the CTA that you would like the user to take and elements that would drive the user to the CTA.
- Social Media Websites
Also referred to as a social networking service or social networking site, this online platform allows people to build social networks or social relationships with other people who share the same interests, content, backgrounds, and the like.
When designing a website like this, make sure that the way your brand looks or appears across your website and social media pages are similar. The message should be the same in terms of the logo you use, your brand color, and other elements that would portray your voice and personality.
Which Type of Web Design Suits Your Business?
The best type of website design for your business is the one that will help you achieve your business goals. It’s the type that would provide the best user experience, hence, giving the best probability for increasing engagement and conversions.
Find the Best Website Designer in New Orleans
Do you need help figuring out which type of website is best for your business? Know more about different website designs by reaching out to the experts.
